As a freelancer at the e-commerce company Easy Standard, I performed the responsibilities of the Lead Motion Graphics Consultant. I participated in meetings and shared mood boards for each campaign, and then I worked with a team of creatives to carry out several social media campaigns, one of which involved using Kelly Rowland as an influencer. Check out the different campaigns below!
Pre-fall (2021) ↓
Social Campaign
Social Campaign
At the beginning of my time with Easy Standard, I revamped old "pre-fall" assets. Here you can see the mood boards behind the concepts, as well as examples of the final output.
Company: Easy Standard
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Fall (2021) ↓
Social Campaign
Social Campaign
I then concepted new directions to test out with our fall campaign
Company: Easy Standard
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Check out my mood boards below
Kelly Rowland (2021) ↓
Social Campaign
Social Campaign
One of the more exciting campaigns I worked on involved Kelly Rowland. Below is a selection of videos involving the photographs and footage we captured of the star.
Company: Easy Standard
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Below are boards and designs I created before moving forward with the campaign. Some of the items are new, while other looks are repurposed from the fall campaign.
Pre-Bright Friday + Cyber Monday (2021)
Bright Friday + Cyber Monday (2021) ↓
Social Campaign
Bright Friday + Cyber Monday (2021) ↓
Social Campaign
Black Friday in the United States is a huge day for commerce, but we didn't feel the term Black Friday was appropriate for a brand with such a wide range of bright and fun colors, so we rebranded the holiday "Bright Friday." We wanted to get an early start on campaigning around the holiday and offering deals. The two campaigns below are very similar, just with updated messaging depending on the campaign. Check out what we came up with below
Company: Easy Standard
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
Tools: Adobe Premiere Pro, Adobe After Effects, Adobe Audition.
And checkout these boards and designs!
